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Wonderful Shopping Experience at Jongno Jewelry Shopping Street

Jongno Jewelry Shopping Street, located in Jongno, a central district of Seoul, is well known nationwide. It is estimated to house between 2,000 and 4,000 jewelry stores of every size and packed close together in one district. Jongno district has always had a large floating population and has been a well-developed commercial area since olden times. The first thing that catches the eye is the number of wholesale and retail stores lining the street (Jongnodaero), which now form a new commercial zone in the area. Here, customers can purchase jewelry at around 20 to 40 percent cheaper than market prices, since most stores have close connections with jewelry-makers and can lower prices. Read more…

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